Cookie Policy

This Cookie Policy provides you with detailed information on what cookies we create and what they are used for. This Cookie Policy aims to meet the EU Privacy Directive on the acceptable use of cookies and the express consent required before creating cookies. We review this policy periodically to ensure its accuracy and reflects the cookies created by this website and was last reviewed on 16 November 2015.

For more information on cookies and how to delete them, please visit http://www.aboutcookies.org/default.aspx

Google Analytics

We use Google Analytics to measure and analyse anonymous data collected about our visitors. No personally identifyable information is captured by Google Analytics, nor is the same accessible by us or Google.

Cookies created by Google Analytics:

Cookie Name Expiration Time Description
__utma 2 years from set/update Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmb 30 mins from set/update Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc End of browser session Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmt 10 minutes Used to throttle request rate.
__utmz 6 months from set/update Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Google Analytics uses first-party cookies to:

  • Determine which domain to measure
  • Distinguish unique users
  • Remember the number and time of previous visits
  • Remember traffic source information
  • Determine the start and end of a session
  • Remember the value of visitor-level custom variables

Google AdWords and Remarketing

We use paid search marketing as a means to attract people to visit our website. The Google Analytics cookies are used to track which campaigns those visits orginated from as a means to establish the return on investment of advertising spend.

A remarketing cookie is created when you visit this website, which then allows us to display highly relevant advertising on other websites you may visit, which are on the Google Display Network.